Get Logos Ethos Pathos Background. Ethos, pathos, & logos are vital skills for speaking & persuasive writing. The three modes of persuasion — ethos, pathos, logos — are useful skills to master to persuade people and to understand how you're being persuaded yourself.
These three rhetorical appeals are at the heart of ethos is the appeal to the authority and reputation of the speaker or writer.
75% of the people present were near. Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally. Since the time of aristotle, people have used the three pillars of persuasion in their rhetoric: | privacy policy | terms of use.