View Logos Ethos Pathos Advertising Gif. As you've seen in these ethos, pathos and logos ads, the brand should guide how the persuasive advertising techniques are deployed. In advertisements, we usually see ethos through celebrity endorsements.
The act of persuasion comes from aristotle's ethos, logos, and pathos that emerged over 2000 years ago.
And, in some cases, you may want to start with an emotional anecdote to set the stage for. Moving you to action appeals to pathos touch an emotional nerve and often compel people to not only listen, but to also take the next. Companies, such as budweiser and kleenex, appeal to the viewers' ethos, logos. Effective integration of ethos, pathos, and logos function together to sway the opinion of the audience.